Category: Market Research

What is the Employer Value Proposition
Market Research

The Power of Purpose: How Aligning Your Company’s Values Leads to Happier Employees and Success

In order to cultivate a successful business with happy employees, it is highly important to have a clearly defined purpose. Many businesses don’t have a true strategy when it comes to describing their purpose, choosing to fill in the blank with almost anything. Because many leaders have no connection with their outlined purpose, they aren’t capable of fully integrating it into their business operations – and employees feel less connected than ever.

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