Webinar Recap: How Recognition & Rewards Transformed Our Work Lives

Recorded:

Thursday, August 21st 12pm – 1pm CT (1pm – 2 pm ET)

Speakers:

Heather Farrell

Director, Human Resources Business Partner, Petco

Stacie Barrett

Former Director of Internal Communications, Domino’s

Neil Hunter

Chief Learning Officer, Deloitte Canada

Why this conversation matters

Employee recognition isn’t a feel‑good extra—it’s a lever that shapes culture, boosts engagement, and reduces turnover. In this fast‑moving, 45‑minute session, leaders from Petco, Domino’s, Fairmont, and Deloitte Canada share how structured, authentic recognition programs change day‑to‑day behavior and drive real business outcomes.

What you’ll learn

  • How structure creates momentum: Clear, consistent programs move recognition from manager‑led to peer‑driven, sparking a ripple effect across teams.
  • Culture shifts with repetition: Timely, specific shout‑outs reinforce the behaviors you want to see—and morale follows.
  • Authenticity is non‑negotiable: Vague or checkbox praise erodes trust; meaningful stories build it.
  • Proof that recognition pays off: Ties to retention, discretionary effort, quality, risk reduction, and revenue.
  • Use storytelling to anchor values: Connect wins to purpose so people see themselves in the culture.

Panel Highlights


“Structured recognition programs have the ability to really shift in significant ways the behaviors of employees… So peers will start to recognize peers, and you’ll start to see this positive ripple effect that occurs.”

— Heather Farrell, Director, HR Business Partner, Petco


“When you start to really find the good and the wins and celebrate those on a regular basis, it fills people up personally, but it also encourages the behaviors that you want to see… You can control how you treat your teams. You can find everyday wins—that’s what’s going to retain people.”

— Stacie Barrett, Former Director of Internal Communications, Domino’s


“In our most natural state as human beings, we are designed to grow and develop… appreciation and recognition are core levers. The deposits you think you’re making can be withdrawals if it isn’t authentic.”

— Neil Hunter, Chief Learning Officer, Deloitte Canada


“Better business outcomes are aligned to behaviors, behaviors become aligned to recognition, and recognition becomes a culture of appreciation.”

— Heather Farrell, Petco


“They think in terms of seven generations—not quarter by quarter. Storytelling preserves culture and motivates people to contribute to something bigger.”

— Neil Hunter, Deloitte Canada

Who should watch

HR and People leaders, Internal Communications, Operations, Talent Acquisition, L&D, frontline managers, and anyone building a culture of performance through appreciation.

Agenda

  • Welcome & framing: What recognition really does for a business
  • Real‑world playbooks: How Petco, Domino’s, Fairmont, and Deloitte Canada structure recognition
  • From praise to performance: Connecting stories to values, behaviors, and outcomes
  • Leader takeaways: What to start, stop, and continue this quarter
  • Live Q&A

Watch the Webinar Highlights Below

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From Recognition to Retention: The Business Case

Structured, value‑tied recognition improves connection to purpose and unlocks discretionary effort. Done right, it reduces turnover risk, strengthens culture, and shows up in quality and revenue. Done poorly—or perfunctorily—it backfires. The difference is clarity, consistency, and authenticity.

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