Gables Residential is a residential apartment management organization. Philip Altschuler, senior vice president of Gables Residential, has been with the company for more than 11 years and believes that modernizing the organization’s associate recognition program would make it much more effective and impactful for the company and its associates. The Gables culture was quite traditional, and some were not convinced that a change was necessary, even though the legacy programs typically rewarded associates based on their popularity, rather than performance. Even so, only 14% of associates were recognized each year during regional annual banquet-style recognition events. Associate feedback revealed that, although associates appreciated being recognized, they oftentimes had no idea what they or others did to earn the recognition. In addition, since recognition programs were managed manually, administration was often inconsistent and cumbersome.
The vision that drove the change began with a search for a program that could provide consistent and ongoing recognition throughout the year, instead of only one time per year. Because associates focus on and value what is measured, tying all recognition to Gables’ core values would serve to reinforce those values and reward associates for positive behaviors on an ongoing basis.
Through the WorkProud™ platform and mobile app, Gables was able to achieve everything on its wish list. The program has been running successfully to overwhelmingly positive reviews and results for more than three years.
Read the full WorkSpan article here.